Broker Check
Doug Obradovich

Douglas S. Obradovich began his career in South Florida at Dean Witter Reynolds and First Union Bank. After 9 years in trust & investment sales, he moved in to management, which he feels is his “calling.” He spent the next 9 years at PNC Investments as their Midwest Region (KY, IND & OH) Program Manager, being named both “Manager of the Year” + “Motivational Manager of The Year”, the only person ever acknowledged twice. Doug grew the region from “worst to first,” a status unattained since leaving. Doug moved into a position as Relationship Manager with PrimeVest Financial (Cetera), achieving “President’s Club” status in his first full year. Serving 55+ financial institutions over the next 12 years, he helped grow their programs (measured by revenue, AUM & employees) every year, while achieving stellar compliance scores (internal, state & FINRA audits). Doug now serves our firm as President. Doug has been joyfully married to his wife, Candace, for 33 years, with 3 children: Courtney (married elementary school teacher with twin boys), Aubrey (registered Art Therapist) and Kiley (Senior at University of Louisville). Doug also actively serves his community as a lay minister and a high school football coach.


Getting to know Doug


Favorite food: Anything chocolate and nearly any fruit…best of all: CHOCOLATE-COVERED FRUIT.

Favorite quotes: Don’t have a nice day, make it a great day!”

“You work to play. Get your work done first, then you can take time to play.”

“Do the right thing! Do the thing right!”

(Embarrassingly, these are my own quotes – but they are my life-mantras…..)

Best piece of financial advice received: “Lay it all on black!” ……..Sorry, I actually don’t have one.

Favorite holiday: Christmas and Easter. I’ve always said Easter is the most important one/best one, but memories from my kids and Christmas keep it even with Easter.

Favorite movie: I’m a crazed movie person, so no clear favorites but I might be able to bring it to a short list of 78 or 79.

Hidden talent: I can play Chopin on a kazoo ….. no, I can’t! I got nothing hidden.

If Doug could meet anyone, it would be: This one is the easiest of all: JESUS CHRIST!! But, my secondary list would be very long.

What motivates Doug: Caring for my family.

Place Doug would most like to visit: I have little desire to travel abroad as there’s too much I haven’t seen within the USA: (Christmas in NYC, Mount Rushmore, Oregon coastline, New England In the fall, witness a professional baseball game in every Major League baseball stadium, Puerto Rico, Alaska cruise, etc.)

Favorite book: Word of God - but reading is my passion, so a few specific favorite authors might include: Max Lucado (spiritual)  Pat Conroy (serious novels) & John Grisham & Stephen King (fun novels) Leo Buscaglia, Ken Blanchard & Zig Ziglar (non-fiction).

Something on Doug’s bucket list: Learn to relax for more than 22 minutes.

Biggest accomplishment: Surviving this industry for 30 years.

Biggest blessings: Still clinging to my commitment to Christ (38 years)….though this may be more His accomplishment. Long-term marriage (33 years in April). Raising 3 children (adults now) that I sincerely like, love & respect.